As blog 2 concerns itself with the misinterpretations of Cyprus and focuses on the different layered perspectives it has to offer, I took it upon myself to analyse how the country was depicted in the media; particularly how it is marketed by Visit Cyprus Tourism .
A recent review of the advertisement’s effectiveness showed that many viewers associated words like love, relaxation, landscape and hospitality as a part of their essential knowledge of Cyprus. However, the positive aspects the clip manages to convey are far outweighed by the truth that is omitted.
A vital component of the country’s way of living, the ongoing struggle between Greeks and Turkish is completely absent. There are no mentions of the ENOSIS induced Turkish massacres nor is the dark truth that many current citizens were political prisoners or remain missing to this day.
The eye sore that is the Green Line which cuts through the entire nation is disregarded even though the heavily guarded military zone is potent to Cypriot life. It affects the flow of trade and is the separator which is responsible for the drastic economic discrepancies between the north and affluent south.
Visit Cyprus neglected to mention the effects of the recent . Cyprus Economic Crash . Those retirees who fell in love with the sea views and tranquillity (much like the advertisement pushes you to do so), bought properties with the intention to live their golden years here, only to have their assets and life savings frozen indefinitely.
With this knowledge in mind, it is no surprise that some individuals recall the ad as too artificial and not a real representation of Cyprus. I guess it's just a lesson to be learnt, that what you see is not always what you get and underneath the beams of sunshine which radiate to the vacationers appeal for the ideal holiday are shadows which show a deeper and darker reality.
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